You need to put a communications project out to bid. How many agencies will you invite to bid? Will you include your budget? Will you ask for a proposal right away, or request references first? Every choice you make determines how many proposals you’ll have to review later, how well you’ll be able to compare them, and who will even want to participate.
With this quick guide, you’ll walk through the five phases of an assignment—from preparation to the evaluation meeting—in about three minutes. You’ll receive a score for each phase and a list of action items, each with an explanation of the benefits. Don’t have a specific assignment yet? Just read the tips, or download the checklist as a PDF.
What does the scan help you do?
Formulate your question more precisely so that agencies can provide targeted answers
Decide how many agencies to invite and what to ask of them
Share your budget and criteria so that quotes can be compared
Avoid having work done that nobody pays for
Create a schedule that’s realistic for you
Being able to explain later why you made the choices you did
Get off to a stronger start with the agency you choose
Get this tool
Does this tool appeal to you?
Would you like to know how we handle a request for proposals, or do you have feedback on the assessment? We’d love to hear from you. Schedule a brief call, and we’ll walk through your project together.