Backlash Planner
Keep a cool head and keep your team on the same page
You promote a safer bike route and receive angry responses. Or you share a campaign image, and someone is personally attacked. Which questions do you answer? Where do you draw the line? And how do you ensure that your colleague follows the same approach tomorrow as you did today?
With this planner, you can prepare together for potential reactions on social media. Twelve fictional scenarios will help you get started, complete with suggested approaches and sample responses. In the editable Excel file, you can record your own scenarios, responses, and team agreements. That way, when a critical comment comes in, you won’t have to search for the right words every time. Don’t have a specific campaign planned yet? Use the examples to practice together.
What does the planner help you do?
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Anticipate what questions and criticism your message might raise
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Recognizing Valid Concerns, Misinformation, and Personal Attacks
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Choose when to respond, end the conversation, or moderate
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Prepare clear responses and gather the necessary facts
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Setting Boundaries Regarding Insults, Discrimination, and Threats
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Keep track of who responds and when to seek help
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People who are under attack and supporting your own team
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Does this tool appeal to you?
Would you like to know how we address backlash, or do you have feedback on this planner? We’d love to hear from you. Schedule a brief call and we’ll discuss your challenges.
Do you have a project in mind?
Contact
Goele Van Dam,
Project Manager