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For governments & public services

Jos brings you closer to the people

Together, we can get everyone on board: citizens, business owners, local governments, and civil society!

What does Jos do?

From your policies to your services: we make sure everyone understands them and enjoys using them

Jos helps you build smart services

Want to launch a new service or initiative or improve an existing one? Jos builds your prototype through short design sprints, tests it with real users, and refines it as needed. Then we roll out websites and tools that are ready to use right away.

Jos refines your story for a broad audience

Too much information is toxic to our brains. Jos makes your story wonderfully clear. Simple messages, in easy-to-understand language, with a recognizable visual style. That kind of clarity builds trust.

Jos creates campaigns that change behavior

Do you want people to take action? Jos provides you with insights from behavioral research. We develop smart nudges that motivate people to take action and draw attention to them through creative campaigns.

What are the benefits?

Services that deliver what they’re supposed to

Based on behavioral research

We identify what people need and how to get them moving, using 16 proven techniques.

Step by step & within budget

We start small, test strategically, and scale up in phases. That way, you can stay in control of your timeline and budget.

Accessible to everyone

Through user testing, clear language, and a focus on accessibility, we break down barriers for a diverse and broad audience.

Accurately measured results

On our performance dashboards, you can see who is clicking and, most importantly, how many people have actually been helped.

Free checklist:
How does fair procurement work?

Download our free tool and make your communication plan clear, achievable, and honest in just a few steps.

What are the benefits?

Teams that communicate effectively,
even when things get serious

Gain insight into how people react

Our experts will guide you through dealing with resistance, polarization, fake news and online criticism. This will allow you to communicate with confidence.

Leave room for differences

We create formats in which people with different opinions talk with each other, not about each other. Because mutual recognition helps us move forward, faster.

Take small, achievable steps

“If the first part went well, surely the next parts will too?” Exactly! Small successes keep the momentum going.

For governments & public services

Here's what they say about Jos

Katrien Crispeyn
Communications Advisor, City of Leuven

“Jos’ strength lays in the strategic thinking: they involved both city departments and residents to gain a clear understanding of what people needed. Based on those insights, we turned a fragmented range of services into a single, clear narrative, with targeted actions that aligned with the daily lives of Leuven residents.”

Liesbeth Van Camp
Coordinator, Bibliothecair Erfgoed

“The process was very participatory. We could turn to Jos with any questions we had. We worked together to find solutions. I also found it very interesting from a strategic perspective: in fact, this has already given us a head start on our next strategic plan.”

Hilde Cnudde
Strategic Advisor, Kinderrechtencommissariaat

“A new collaboration is a good opportunity to refocus on why we do what we do, and for whom. In that process, Jos asks the right questions and contributes critical thinking. At the same time, Jos works closely with us to translate these ideas into concrete communication. They’re very skilled at designing documents in line with our brand guidelines and also incorporate new elements through their templates. That’s how they strengthen our work.”

Eva Boodts
Brussels Libraries Expert

“Jos didn’t come up with a slogan, they asked what we really wanted to achieve. We set those goals together, and from there on the campaign grew step by step. Getting twenty local libraries on the same page is no easy task. Today, they’re eager to roll out the campaign. That’s only possible because Jos kept everyone involved, every step of the way.”

Sara Moens
Project Manager, Bibliothecair Erfgoed

“I’m pleasantly surprised by the final result. It’s exactly what we had in mind, though we didn’t always manage to express it well. I’m also very pleased with the input from the industry itself and how we built this up. We probably wouldn’t have dared to do that on our own. We would’ve have remained too conservative.”

Sara Mouton
Entity Family, Vlaamse Gemeenschapscommissie

“Working with Jos gave our team a solid foundation. Together, we clarified what we stand for, who we want to reach, and how we explain what we offer. Jos translated those choices into text and visuals that allow us to communicate consistently and accessibly.”

    What are the benefits?

    Campaign ideas that everyone supports

    With the right tools for internal consensus

    Jos provides you with ready-made arguments and support for your presentations. That way, you can get everyone on the same page.

    With the right timing for political success

    How do you engage politicians? How do you build support? How do you choose the ideal moment? Jos has compiled a list of all the do’s and don’ts.

    With a clear return, in black and white

    Jos makes your impact tangible. With statistics, success stories, and a solid cost-benefit analysis, you can demonstrate the value your campaign delivers, across the board.

    Why Jos?

    Different from the rest.
    And that's necessary.

    Jos isn't just any consultant. Of course, we first figure out what's best for you based on your needs. And then we make it happen.

    Real impact marketing, without the hype.

    It’s no coincidence that we’re a cooperative ourselves.

    Jos likes to make himself unnecessary.

    We're happy when you no longer need us.

    235+

    organizations assisted

    City of Leuven, Onze Energie, Tonuso, Department of Labor & Economy, VLIRUOS, …

    8.7/10

    customer satisfaction

    One by one, they appreciate our approach: strategic and creative, pragmatic and to the point.

    20

    years as pioneers in impact marketing

    For two decades, we have been working with organizations that are building a more humane, just, and sustainable society.

    Our Team

    A team as diverse as society itself

    That’s no coincidence. It’s a conscious choice. Because if you really want to reach society, you have to reflect it.

    FAQs

    Maybe the
    answer is already listed here

    Who does Jos work with?

    We work with cities, municipalities, public services, nonprofit organizations, and entrepreneurs who want to bring about positive change. Not sure if we’re the right fit for you? Tell us what you’re planning. If we’re not the right partner, we’ll be honest about it.

    What is the process like when working with Jos?

    We start with a conversation. What do you want to achieve, and for whom? Then we’ll propose an approach with a clear timeline and budget. If everyone’s on board, we’ll get started.

    How much does it cost to work with Jos?

    That depends on your request. A campaign requires a different approach than a corporate identity or ongoing support throughout the year. You’ll receive a fixed price per phase upfront, so you’ll know exactly what to expect.

    How long will it take before we see results?

    We usually take the first visible steps within a few weeks. Do you want people to actually start doing things differently? That typically takes a few months. Along the way, we see what works and make adjustments.

    Can you also work in French and English?

    Absolutely. We write and design in Dutch, French, and English. We also work with our regular copywriters and translators who understand your organization’s tone.

    Do we need to know exactly what we need right now?

    Not at all. We can figure that out together. Sometimes a good project just starts with the question: “We’re stuck. Can you take a look?”

    Does Jos also work with internal communications teams?

    We'd be happy to. We'll support your team with expertise, workshops, formats, and tools so that you can continue on your own afterward.

    What if people don’t agree with our policies or our mission?

    That’s when things get interesting. We’ll help you communicate in a context of resistance, polarization, and differing opinions, while keeping a  steady connection.

    Do you guys understand how complex the public sector is?

    Absolutely. We’ve been working with cities, municipalities, and public organizations for over 20 years. We understand the realities of political decision-making, complex stakeholder groups, participatory processes, and long lead times. We speak the language of both policymakers and citizens, and we help bridge the gap between them.

    Do you approach government communications differently than commercial communications?

    That’s how it should be! For governments, it’s not about selling as much as possible. It’s about trust, accessibility, and social impact. We create communications that people understand, bring policy closer to their everyday lives, and help them take action.

    Why is the agency actually called Jos?

    Because a name can be human. Just like communication. Everyone knows a Jos, and this Jos would love to get to know everyone. (And no, you don't have to be named Jos to work here.)

    Do you have a project in mind?

    Schedule a sparring session with Goele Van Dam.

    Prefer to call us?

    Please contact Goele Van Dam
    Please contact Goele Van Dam

    Contact
    Goele Van Dam,
    Project manager

    goele@jos.agency
    +32 2 411 20 54