Our work

Communication that strengthens the Children’s Rights Commissioner

Care & WellbeingDesign

What we do

Strategic alignment: agreements on tone of voice, sensitivities, and division of roles
Support with communication regarding specific issues
Social media support
Templates and media formats

Target audiences

Children and youth, parents, other caregivers and professionals, policymakers, civil society, and anyone who follows the public debate on children’s rights.

KRC website →

Challenge

Communicating carefully about sensitive topics

The Children’s Rights Commissioner (KRC) works every day on behalf of children and young people. What the KRC says carries weight in the public debate. But how do you communicate carefully about sensitive topics when current events set the pace? In this regard, Jos is a partner who not only carries out tasks but also contributes ideas within clear frameworks and with an eye for nuance.

Result

Because every child deserves to be heard

At KRC, communication can never be viewed isolated from responsibility. Every case continues to evolve after the official conclusion, and public perception is difficult to control. This requires a great deal of internal coordination, attention to tone and nuance, and quick decision-making. An annual report, posters, templates, and a website that’s moving to a new domain. Every word and image must be just right.

Since 2025, we have been working with KRC on a structural basis through a Flemish framework agreement.

Approach

Strengthening the team

We contribute ideas and look ahead within clear frameworks. KRC always retains control over the substance, the ethical review, and the final say. A serious case requires a careful start. Through a number of introductory projects, we learned how KRC operates: in a highly substantive and meticulous manner. That meticulousness is both justified and necessary.

Clear agreements make for good friends

In two workshops held in early 2026, we assessed our current communications, target audiences, and channels. We established clear guidelines regarding tone of voice, sensitivities, and boundaries, as well as how we coordinate and where we can provide support.

A goal-oriented process

We operate at two speeds. During the “Think” phase, we collaborate on the communication strategy and set the bar high. During the “Craft” and “Make” phases, we move quickly to produce posters, animations, videos, and copy, while maintaining quality and tone. A dedicated team of experts with a single point of contact ensures continuity.