Our work

A clever brand story sets SUGG’s mini bike on the right track

MobilityDesign & Strategy

What we did

Brand strategy and brand paper
Brand story and copy
Conversion-focused website
Lifestyle photography
Content strategy for social media and newsletters
Offline marketing materials
Supported the reseller role by visual presentations and other materials

Target audience

Urban cyclists: people who live, work, and get around in the city. Anyone looking for a lightweight, stylish, and agile bike that fits into city life. Primarily Brussels, with plans to expand to other cities through new resellers.

SUGG continues to grow.

From various stores in Brussels to Leuven, Namur, and Düsseldorf (Germany). Sugg has now also established a presence in five French cities (Paris, Bordeaux, Lille, Lyon, and Roubaix).

SUGG website →

Challenge

How do you turn an innovative bike into a story that resonates with the right resellers?

SUGG makes bikes for people who live, work, and get around in the city. Their Mini Bike is lightweight, agile, and a stylish urban companion for anyone who wants to store it in a small space and get anywhere quickly. But a good bike isn’t a guarantee of rapid growth. The young brand had a strong visual identity but lacked a compelling story.

How do you turn an innovative bike into a story that resonates with the right people at the right time?

Result

Small, but mighty.

These three words define the agile mini-bike. Through social media, the phrase took on more meaning and narrative. The Brussels vibe came to life and runs like a common thread through all communications: from the website to the sales brochure, from social media posts to advertisements. A digital experience where form, imagery, and content come together seamlessly. The content strategy adds extra rhythm and brand recognition.

The result: more online conversions, valuable leads through Google Ads, and a brand that more easily reaches customers and new resellers.

Approach

First, the basics. Then, keep pushing forward

We started with the core question: what makes SUGG unique? And how do you get that message across effectively? Together, we formulated a clear brand promise. The brand paper became the guiding principle for everything that followed.

We made the benefits of the Mini Bike tangible using everyday language: the tone is energetic, clear, and relatable, just like the bike itself.

A website as compact as the product itself

The digital translation followed shortly thereafter. The new website is intuitive, conversion-focused, and just as compact as the product.

A story that goes the distance

The marketing materials also reflected this same smart simplicity. Meanwhile, SUGG continued to grow. We also created ready-to-use presentations and visual tools for new resellers. This way, SUGG can continue to thrive without us.