Gratis aanbod / Campaign Base

Campaign Base

Establish the foundation of your campaign before you start working on the slogans

You’re asked to create a campaign focused on climate, mobility, education, or healthcare. And before you know it, the first ideas are flying around: slogans, videos, social media posts. Often before anyone has even defined what the campaign is actually supposed to achieve.

With this tool, you can lay the groundwork in five to ten minutes. You’ll go through six short sections and end up with an overview that you can immediately share with your colleagues, your management, or the agency you’re working with. You don’t need to know everything yet: whatever’s missing will be listed as action items. This way, your campaign starts with what you want to change—not with the first fun idea that comes to mind.

What does the tool help you do?

Summarize Your Goal in One Sentence
Understanding When Your Campaign Is Successful
Explain exactly how people benefit from it
Decide who you really want to reach—and who you don't
Seeing what helps or hinders people
Head to your desk with a clear briefing

Get this tool

Does this tool appeal to you?

Would you like to know how we set up a campaign, or do you have feedback on this tool? We’d love to hear from you. Schedule a quick call, and we’ll walk through your project together.