Services
Jos puts your business in the spotlight
You have a story that matters. We make sure people understand it, trust it, and put it into practice—through clear communication, services that work, and campaigns that make a difference.
Sometimes for a short-term project. Sometimes as a permanent partner who works alongside your team.

Services that people actually use
A good idea is only good if people actually use it. That’s why we start with behavior, context, and real needs. We investigate where people get stuck, what barriers they face, and what helps them take the next step.
We start small, test strategically, and make improvements where necessary. That’s how you build services that work—both digitally and in person—while staying on track with your timeline and budget.
What services do we offer?
- A needs assessment: interviews and surveys that reveal where your target audience is struggling and what they need.
- Behavioral analysis and concrete behavioral recommendations, based on 16 proven behavioral techniques.
- The design and improvement of a service, platform, or tool, from initial sketch to working prototype.
- User testing with real users, plus accessibility testing that identifies barriers.
- A customer journey that maps every step your user takes, from initial contact to the final result.
- Digital and physical tools that help people find their way: a website, form, information desk, or signpost.
- Smart nudges that make the desired behavior easier and more intuitive.
- A dashboard or metrics framework that shows in black and white who drops off and how many people you’re actually helping.
Possible formats
- needs assessment
- Target Audience Canvas or Behavior Canvas
- service design sprint
- customer journey
- user testing
- prototype or test version
- metrics framework or dashboard
- optimization process

Jos makes your story wonderfully clear
Policy, missions, and complex issues shouldn’t be a headache. We make them clear, understandable, and relevant. We refine your positioning, develop your value proposition, and translate complex content into plain language—from core messages to campaign style.
Because too much information is toxic to our brains. That way, people don’t tune out—they tune in. And that level of clarity builds trust.
What can we help you with?
- A clear brand positioning, outlined in a practical positioning document.
- A value proposition and key messages that your entire organization can reuse.
- A brand paper that serves as the substantive foundation for all your communications.
- A target audience and needs analysis that reveals what matters most to your audience.
- Internal buy-in processes with ready-to-use arguments and presentations that will win over your board and colleagues.
- Translation of policy or complex content into understandable language, ranging from a single page to a complete text revision.
- A recognizable visual and verbal style that ensures your story is consistent across all your channels.
Possible formats
- positioning process
- brand paper
- Key Message Framework
- value proposition workshop
- communication plan
- internal workshop or buy-in session
- tools for internal buy-in
- editing and copywriting
- visual style or campaign style

Campaigns that get people moving
Visibility isn't an end in itself. What matters is what your communication enables. We develop campaigns that encourage people to participate, sign up, vote, apply, refer others, make a change, or show their support.
To achieve this, we combine creativity with behavioral insights, compelling content, and smart activation. From raising awareness to driving behavioral change: we bring your message to the world, with measurable results.
What can we help you with?
- A mobilization or activation campaign that encourages people to participate, sign up, apply for a job, or donate.
- A campaign with measurable results, where we measure not only reach but also participation and action.
- Community activation: engaging ambassadors, volunteers, and members through campaigns, events, and peer-to-peer formats.
- A creative campaign concept with a recognizable visual style.
- Ad campaigns on the channels where your audience actually is.
- Landing pages and conversion-focused flows that guide visitors step by step toward taking action.
Possible formats
- campaign strategy
- Creative campaign concept
- landing page or campaign flow
- advertising approach
- reporting and optimization

Jos will join your team
Not every organization has a full-fledged marketing team. And even strong teams sometimes have to make do with what they have. That’s why Jos steps in as an extra driving force, from strategy to execution. We become part of your team and take care of your day-to-day communications and marketing: content, channels, ads, and newsletters.
On a long-term basis through a retainer or on a temporary basis—whatever suits your needs. And because Jos likes to make himself redundant, we’ll also give your team the tools and training they need to continue on their own.
What can we help you with?
- A communication and marketing strategy with a concrete plan that you can implement right away.
- Monthly support through a retainer: a dedicated point of contact who works with you to develop and implement your strategy.
- Social media: from strategy and content calendar to effective management and posting.
- Setting up and managing ads, from setup and budgeting to reporting.
- Newsletters and email flows, from templates and layout to sending.
- Content creation: copy, visuals, infographics, animations, and reusable formats.
- Toolkits and Canva templates so your team can get started on their own.
- Training sessions and workshops so your team can continue without Jos.
- Monthly reporting and optimization, so you can see what’s working and make adjustments as needed.
Possible formats
- Communication Retainer
- content plan
- social media formats
- newsletter templates and email flows
- Canva setup and templates
- internal communication toolkit
- training or workshop for your team
- monthly reporting and optimization
Do you have a project in mind?
Schedule a savings consultation with Goele Van Dam.
Would you rather call?


Contact
Goele Van Dam,
Project Manager